Category Archives: Marketing

Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing Part 2 of 4

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It’s Friday, but don’t worry – we haven’t forgotten about you. To celebrate the start of the weekend that is just around the corner, we’re here to share more of the benefits of Spectra’s fulfillment outsourcing.

Last week, we talked about several benefits of Spectra’s fulfillment outsourcing. These benefits include our ability to handle a variety of order sizes – both small and large, the availability of our latest software and our experienced fulfillment team and the opportunity to offer your business ways to grow and become more efficient (just to name a few – for a refresher, please visit last week’s blog).

This week, we’re going to focus on our print fulfillment and efulfillment services. Initially a printing company, Spectra’s roots are in printing and therefore it is at our core. As we grew and our services expanded to become more integrated, we made sure to keep our printing capabilities up to par. As part of our “one stop shop,” we offer our clients in-house printing (including commercial and variable), integrated seamlessly with our marketing and promotional capabilities. Talk about easy – could it get any better? Why yes, it can!

Spectra also offers efulfillment services. Have a business that is focused primarily on ecommerce? We have experience in processing, kitting and shipment of a variety of products (whether it’s B2C or B2B). By taking advantage of our efulfillment services, you can also rest at ease knowing that you no longer have to worry about how to handle order fluctuation, which if common in ecommerce. We have the facility, experience and staff to handle any volume or project size. See – we told you it could get better!

So how’s that for a Friday treat? Now, it’s time to relax, sit back and enjoy the weekend! And don’t worry – we’ll be back next week with EVEN MORE benefits of our fulfillment outsourcing. Or, if you don’t want to wait, simply contact us today. And don’t forget – find us on Facebook, Twitter or Google+ to stay up-to-date on the latest services that Spectra has to offer. Talk to you soon!

Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing Part 2 of 4

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It’s Friday, but don’t worry – we haven’t forgotten about you. To celebrate the start of the weekend that is just around the corner, we’re here to share more of the benefits of Spectra’s fulfillment outsourcing.

Last week, we talked about several benefits of Spectra’s fulfillment outsourcing. These benefits include our ability to handle a variety of order sizes – both small and large, the availability of our latest software and our experienced fulfillment team and the opportunity to offer your business ways to grow and become more efficient (just to name a few – for a refresher, please visit last week’s blog).

This week, we’re going to focus on our print fulfillment and efulfillment services. Initially a printing company, Spectra’s roots are in printing and therefore it is at our core. As we grew and our services expanded to become more integrated, we made sure to keep our printing capabilities up to par. As part of our “one stop shop,” we offer our clients in-house printing (including commercial and variable), integrated seamlessly with our marketing and promotional capabilities. Talk about easy – could it get any better? Why yes, it can!

Spectra also offers efulfillment services. Have a business that is focused primarily on ecommerce? We have experience in processing, kitting and shipment of a variety of products (whether it’s B2C or B2B). By taking advantage of our efulfillment services, you can also rest at ease knowing that you no longer have to worry about how to handle order fluctuation, which if common in ecommerce. We have the facility, experience and staff to handle any volume or project size. See – we told you it could get better!

So how’s that for a Friday treat? Now, it’s time to relax, sit back and enjoy the weekend! And don’t worry – we’ll be back next week with EVEN MORE benefits of our fulfillment outsourcing. Or, if you don’t want to wait, simply contact us today. And don’t forget – find us on Facebook, Twitter or Google+ to stay up-to-date on the latest services that Spectra has to offer. Talk to you soon!

Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing Part 1 of 4

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You hear it all the time. Does it make you shutter?

Typically, the word ‘outsourcing’ has a negative connotation. However, that does not mean it always has to mean something negative. In fact, it actually has the potential to be positive and beneficial for a company, especially in regards to fulfillment outsourcing.

Fulfillment outsourcing, particularly the services offered by Spectra, can provide a business several benefits. Unsure of how Spectra’s fulfillment outsourcing can help you? For the next month, we will take you through some of the many reasons why fulfillment outsourcing can make you and your business more efficient, productive and see the ROI that you are looking for.

We’ll start by taking a look at Spectra’s kitting and printing fulfillment capabilities. Let’s say that your business has a marketing package that needs to printed, kitted and distributed. Don’t have the technology, resources or manpower to handles all of these needs? Spectra does. At Spectra, we have the latest, state-of-the-art technology for all of your fulfillment needs. We’ll simply integrate you into our system and customize a fulfillment process that is appropriate for you. Plus, our team of highly trained, experienced professionals can handle a variety of package volumes – large or small. No more worrying about how you can fulfill any project – we’ve got you covered. This same technology and experience can also be applied to your other business needs, not just marketing packages. Regardless of whether you are focuses on B2C or B2B, we’ll make sure to fulfill all of your needs in a timely manner.

Starting to peek your interest? With Spectra’s fulfillment outsourcing, you can make your business not only more efficient, but more competitive. Be on the look out next week for ‘Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing: Part 2 of 4’ and more ways you can benefit from Spectra’s fulfillment outsourcing!

Want to learn more about Spectra in the meantime? Simply contact us today. And don’t forget – find us on Facebook, Twitter or Google+ to stay up-to-date on the latest services that Spectra has to offer. We look forward to hearing from you soon!

Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing Part 1 of 4

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You hear it all the time. Does it make you shutter?

Typically, the word ‘outsourcing’ has a negative connotation. However, that does not mean it always has to mean something negative. In fact, it actually has the potential to be positive and beneficial for a company, especially in regards to fulfillment outsourcing.

Fulfillment outsourcing, particularly the services offered by Spectra, can provide a business several benefits. Unsure of how Spectra’s fulfillment outsourcing can help you? For the next month, we will take you through some of the many reasons why fulfillment outsourcing can make you and your business more efficient, productive and see the ROI that you are looking for.

We’ll start by taking a look at Spectra’s kitting and printing fulfillment capabilities. Let’s say that your business has a marketing package that needs to printed, kitted and distributed. Don’t have the technology, resources or manpower to handles all of these needs? Spectra does. At Spectra, we have the latest, state-of-the-art technology for all of your fulfillment needs. We’ll simply integrate you into our system and customize a fulfillment process that is appropriate for you. Plus, our team of highly trained, experienced professionals can handle a variety of package volumes – large or small. No more worrying about how you can fulfill any project – we’ve got you covered. This same technology and experience can also be applied to your other business needs, not just marketing packages. Regardless of whether you are focuses on B2C or B2B, we’ll make sure to fulfill all of your needs in a timely manner.

Starting to peek your interest? With Spectra’s fulfillment outsourcing, you can make your business not only more efficient, but more competitive. Be on the look out next week for ‘Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing: Part 2 of 4’ and more ways you can benefit from Spectra’s fulfillment outsourcing!

Want to learn more about Spectra in the meantime? Simply contact us today. And don’t forget – find us on Facebook, Twitter or Google+ to stay up-to-date on the latest services that Spectra has to offer. We look forward to hearing from you soon!

eFulfillment –Is It Right For You?

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Managing a business that primarily focuses on, or even includes, ecommerce can be difficult. With the fluctuation that is typically associated with ecommerce, how do you prepare yourself for the warehousing, maintenance and distribution of your products?

If you have not considered fulfillment outsourcing as a solution to your ecommerce management problems, then it may be something you need to consider. By taking advantage of efulfillment services, like those offered at Spectra, the worry associated with product warehousing, kitting and distribution can be alleviated.

Now, you may be thinking to yourself, “How would paying for fulfillment outsourcing be beneficial to my business?” Well, answer is simple. When investing Spectra’s efulfillment services, you are benefit from not only our services, but also the expertise of our highly trained, professional team and our state-of-the-art facility. This means that you get service, staff and facility included in your efulfillment costs. Which, in our opinion, is a much better return on your investment than investing in additional staff and facilities (and who’s to know how much is enough with the fluctuation of ecommerce?).

Fulfillment outsourcing can be a beneficial tool for any business owner and our team at Spectra is confident that our efulfillment services can help you save time and money in a big way. Give us a call today and we’ll put together a customized efulfillment program that is sure to satisfy your needs.

And last but not least – don’t forget – find us on Facebook, Twitter or Google+ to stay up-to-date on the latest services that Spectra has to offer!

Kitting – It’s Your Answer!

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Are you looking for ways to minimize costs, improve efficiency and speed up production time? If so, then Spectra’s fully integrated fulfillment services may be the solution you are looking for.

As a fully integrated print, marketing and fulfillment company, Spectra has the ability to handle essentially all of your needs. To help you maximize efficiency and minimize cost, we have a variety of services that include, but are not limited to: direct mail fulfillment, pick & pack, printing, marketing and more. However, we also offer a service you may not have heard of before: kitting.

In the fulfillment industry, kitting is a term used to describe the process of assembling separate items into one larger ‘kit’ or package. Typically, these individual items are related in some way – be it similar products or a circumstance of a ‘buy one get one free’ situation, for example. Once these items are kitted together, they are then ready to ship to the consumer.

Now, you may be thinking to yourself, “How does cut costs, improve efficiency and speed up my business’ production time?” Well, the answer is simple. When kitting products, businesses have the leisure of faster production (when everything is assembled at once, it means less time spent each individual item!) and less shipping costs (kitting save on postage when you customize a package!). Plus, a well-kitted package can be more appealing to a consumer than an individual product alone. And the best part? Spectra’s team of highly-trained, experienced professionals will make sure that all of your needs are handled efficiently, effectively and with quality care.

If you’d like more information on Spectra’s kitting services, or any of Spectra’s other services, please contact us today. And don’t forget; connect with us on Facebook, Twitter and Google+ to stay up-to-date on all the products and services that Spectra has to offer!

At Spectra’s Core: Printing Fulfillment

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Looking for a print fulfillment company that can satisfy your needs by doing the job right, the first time? If so, then look no further than Spectra Integration.

Spectra is a full-service, integrated marketing, print and fulfillment company. Centrally located in Columbia, S.C, we are housed in a spacious, state-of-the-art facility, and our team of highly trained professionals is ready to help you with all of your fulfillment needs. Regardless of weather you are looking to develop an annual fulfillment program or are just in need of periodic fulfillment, Spectra has you covered.

Although Spectra offers a wide variety of services, such as marketing, fulfillment, promotional, apparel and trade show capabilities, print is at our core. Within our facility, we house top rated equipment, including, but not limited to: the Kodak NexPress 2500 with NexGlosser, the Kodak Digimaster and the Flowmaster Inserter for your digital print needs, and the Heidelberg 74 DI – 6/C Perfector with Coater and the Ryobi 3304HA – 4/C Inline with IR dryer, envelope feeder and delivery table for your commercial print needs. Once your business/marketing materials are printed, our team can take the process one step further – satisfying any of your printing fulfillment needs (including kitting, pick & pack and more!).

If you are interested in how Spectra can help you with your print fulfillment needs, then please contact us today for more information. We would love to help you find the perfect solution for your business. And don’t forget; connect with us on Facebook, Twitter and Google+ to stay up-to-date on all the products and services that Spectra has to offer!

Fulfillment Outsourcing: What Time is the Right Time?

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Maintaining an online business and/or ecommerce can be difficult. Add in the uncertainty and fluctuation of order volume, and the task of online business and ecommerce maintenance becomes that much more difficult. If you find yourself struggling to maintain your business, or even foresee difficulty in the future, it is time to consider fulfillment outsourcing.

To help alleviate the stress and difficulty of your online business, Spectra is here to help with all of your efulfillment needs. By taking advantage of the integrated, customizable fulfillment services offered by Spectra and our team of highly experienced fulfillment professionals, you can focus on what’s really important – growing your business rather than just maintaining it.

Now, you may be thinking to yourself, “Fulfillment outsourcing is not for me.” However, we want to show you how the benefits of our efulfillment services will go above and beyond your expectations in order fulfillment. Through a combination of our professional, highly trained staff and state-of-the-art facility, Spectra can provide not only the facility to handle your efulfillment needs (no matter how small or large), but also the expertise, technology and technique needed to handle your needs – all within a timely manner. By using Spectra’s services, you can also stop worrying about how and if (warehousing, staff, training, expertise, technology…the list goes on…) you can handle your next ecommerce order.

If you want to save money and help your business grow and improve instead of just maintaining it, then it is time to call Spectra. We will put together a customized efulfillment process that is sure to satisfy all of your needs. And don’t forget – find us on Facebook, Twitter or Google+ to stay up-to-date on the latest news with Spectra!

Printing Fulfillment That You Can Count On

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Have you ever found it difficult to find a reliable print fulfillment company? If so, then you need to stop looking and give Spectra Integration a call today!

As a full-service marketing, print and fulfillment company centrally located in Columbia, S.C., we serve a variety of companies ranging in size and industry throughout the Southeast. It is our goal to provide the most integrated, effective strategies to not only meets our clients’ needs, but to exceed them. If you’re in need of a reliable printing fulfillment company, then you can benefit from our services, which include, but are not limited to: warehousing, print (including large format capabilities), kitting and shipping. We also provide our clients the luxury of choosing from a variety of other services, including variable data printing technology, commercial print, marketing, web-to-print and direct mail strategies. So as you can, whatever your need, we can help you satisfy it.

You can also rest assured knowing that your print fulfillment project will be completed in a timely fashion. As a “one stop shop,” our state-of-the-art facility allows us to provide our clients with the very best products, design and service quickly. Plus, we’ll customize our services to best fit your needs – so no more worrying about wasting time or money.

Want to know more? Give our team a call today, and we’ll get started on your custom printing fulfillment project today!

Kitting

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Do you ever find yourself getting carried way trying to figure out the next marketing step you want to take in this fast-paced, digital world? Social and online marketing can be an asset to a company’s marketing strategies, but it is important to remember that other communication channels and strategies can also be beneficial in reaching your marketing goals. For example, direct mail has proven time and again to a highly effective communication tool… that is, if it is implemented correctly.

That is where Spectra’s direct mail fulfillment and kitting services can help you. If your business, regardless of size or industry, is implementing a direct mail campaign, then it is time for you to give Spectra a call. Spectra’s fully integrated fulfillment services can help not only make your direct mail campaign a success, but your overall marketing goals successful, too. We are able to guide you from strategy and design, to print, production, kitting and more. Plus, you can take advantage of our tracking capabilities, which allow you the opportunity to tailor your campaign accordingly.

Want to know more about how Spectra’s services can help you? Give us a call today and we will customize a fulfillment process that will help you reach your marketing goals today!