From Campaign Strategy to Direct Mail Fulfillment – Spectra Has You Covered!

Over the past few weeks, we’ve talked a lot about our services, including direct mail fulfillment. We’ve mentioned that, when implemented correctly, a direct mail campaign can serve as a good source to generate leads, sales and see a good return on your investment. With that said, our team wants to share some basic tips to help you get started on your next direct mail campaign.

1. When developing your strategy for a direct mail campaign, make sure you have a goal in mind. What do you want to achieve with this campaign? The goals you want to achieve will act as the basis for the rest of your campaign strategy.

2. Know your target audience! Now that you know what you want to achieve, the next step is to know your audience. Knowing the specifics about your audience will help guide your mailer’s content and design, and will help you likely see a greater response rate. Once you know the details, compile a targeted list for your direct mail piece to go out to.

3. Content and design is crucial. Make sure that your copy is well written, flows easily on your direct mail piece and is easy to understand. You want your audience to relate to you, so your content and design should clearly define your mailer’s message. Personalized content is also a great way to grab attention and increase response rates.

4. Speaking on content, don’t forget to include a ‘call to action’ statement. This statement is used in an effort to make your audience take action immediately. Use active, straightforward language that will make your audience want to respond to your direct mail piece. Don’t leave them guessing what they should do next!

5. Once you have your strategy, list, content and design in place it’s now time to take advantage of the services a fulfillment center, like Spectra, can offer. At Spectra, we’re ready to be your one-stop-shop for your campaign needs – including print, kitting, mailing and tracking of your direct mail pieces!

Are you ready to get started on your direct mail campaign? All you have to do is contact us today to get started! And for more tips and on your print, marketing and fulfillment needs, be sure to connect with us on Facebook, Twitter or Google+ and Instagram (@Spectra_SC)!

Printing Fulfillment: What’s Right For You?

It is more than likely that at one time or another, you have heard print terminology tossed around. Between printing fulfillment, digital print, offset printing, variable data printing and more – it can be easy to get lost in translation. So, how do you navigate through the pool of print terminology? By looking at one term at a time. To get started, let’s look at a few common terms used in print.

Although Spectra prides itself on being an integrated media company, print is at our core. That is why we want our customers to not only receive the best, most cost efficient print fulfillment services, but to also understand what they are receiving. We’ll start with these five terms and how they relate to typical printing needs:

1.  Variable Printing: Allows you to speak one-to-one, with relevancy, to the masses. With variable printing, we can personalization of a communication piece, offering a more targeted approach to your marketing efforts.

2.  Digital Printing: Offers quick turn-time, removes costly inventory levels due to content change (i.e. outdated printed materials and inventory) and is more cost efficient with minimal print quantities.

3.  Offset Printing: Is suited for higher quantity runs, offers accurate, color match quality and allows for larger sizes of projects to be produced.

4.  Large Format Printing: Allows for a variety of sizes and sub-straight materials, which provides a wide array of products like posters, metal signs, yard signs, vehicle wraps and banners.

5.  Printing Fulfillment: Provides internal coordination of mailing projects and production of marketing kits containing both static and personalized items all under one roof.

Was this helpful? We hope so! For more information on our printing services, give us a call today! We’re ready to help you with printing questions and needs! You can also find us on Facebook, Twitter or Google+ and Instagram (@Spectra_SC) to stay up-to-date on the latest services that Spectra has to offer (and tips, too!).

The Next Step: eFulfillment

Last week, we talked about the idea of executing a direct mail campaign, including its benefits (for a quick review click here), how to develop a campaign and how Spectra’s services can help with this initiative. This week, we’re focusing more on the ‘e’ – as in e-commerce.

Although a direct mail campaign can be beneficial to your business, it is important to remember to not rely on this alone. Instead, implement a more integrated approach to your business. This allows for more opportunity, better communication and (usually) overall better engagement with your audience. This is where efulfillment comes in. Now that you caught your target audience’s attention with a direct mail campaign and Spectra’s print fulfillment services, it’s time to move on to giving your customers what they want. How, you may ask? By offering your products and services via the e-marketplace.

If you are already involved in e-commerce, then you well know that adaptability and speed are integral parts of industry. E-commerce orders can fluctuate greatly, so instead of worry about how to accommodate for these changes, let our efulfillment services team handle it for you. As fulfillment experts, our team is able to tailor our efulfillment services to your specific needs. There is no ‘one size fits all’ at Spectra. Instead, we focus to ensuring that the demand for speed, efficiency and customer satisfaction is met specifically for you.

Want to know more about how we can help you? Contact us today, and we’ll get started on your customer efulfillment program. And in the meantime, let’s get social! Find us on Facebook, Twitter or Google+ and Instagram (@Spectra_SC) to stay up-to-date on the latest services that Spectra has to offer.

Achieve the Direct Mail Campaign Results You’re Looking for with Fulfillment Outsourcing

In today’s fast-paced, digital world sometimes it is easy to get carried away with the latest technology. Facebook, Twitter, Instagram – it seems that everything you’re looking for can be found on one social media platform or another.

With that being said, sometimes it is easy to get caught up in trying to incorporate the “latest and greatest” social media channels into our marketing strategies. Although these channels can be beneficial to getting your message across, it is important to remember that there are other channels to deliver your message, too.

For example, do you remember the little rush of excitement you feel when checking your mailbox to find that it actually has mail inside (that isn’t bills!). Now – remember that last time you checked your inbox? You were probably not as excited to see (what seems like) hundreds of emails in hour (ok – we may be exaggerating a bit, but you know what we mean!). People get excited when they receive a tangible piece of mail, so with that said – have you ever considered implementing a direct mail campaign to help promote or grow your business or services?

When executed properly, a direct mail campaign can offer several benefits. Typically, direct mail offers a cost effective means of communication, in which a business can tailor specific messages to highly targeted audiences. In addition, mail pieces can be personalized via variable data printing and formatted in several ways. Plus, your mail pieces can also be tracked – giving you the opportunity to analyze the success of your campaign.

Sounds great, right? But by now you may be thinking…where to start? That’s easy – by contacting Spectra for your direct mail fulfillment needs. Our fulfillment outsourcing services can help guide you through a successful, strategic direct mail campaign, and all you have to do is give us a call! Our experienced staff is ready to help you begin your custom direct mail campaign… let’s get started!

And although we’re ready to help you execute your next direct mail campaign…we couldn’t leave out social media! So let’s get social – find us on Facebook, Twitter or Google+ and Instagram (@Spectra_SC) to stay up-to-date on the latest services that Spectra has to offer. Talk to you soon!

Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing Part 4 of 4

Can anyone else believe that it is the last Friday in June? We can’t! However, something you can believe is that we’re celebrating the start to the weekend by sharing our last few benefits of Spectra’s fulfillment outsourcing!

Last week, the benefits we described regarding our fulfillment services revolved around direct mail. This week, we’ll take you one step further by discussing how our fulfillment services can benefit another channel… e-fulfillment.

Often times, selling your product through multiple channels can be beneficial in increasing your sales. While an increase in sales is good, worrying about how you will kit, ship/distribute and store of your inventory is not. This is where Spectra can help. Regardless of whether your products are sold via e-commerce, print or TV (just to name a few), we can handle it for you. Plus, having us store and distribute your products allows for a quick turn around, and in turn, a happier customer.

So, as you can see, Spectra’s fulfillment services can provide new business opportunities to you, help you become more efficient and assist you in keeping your customers happier. What is there not to like our fulfillment services? In our opinion, you can’t go wrong with Spectra’s fulfillment outsourcing.

By implementing the expertise of Spectra’s fulfillment staff and services, you can focus on what you do best – managing the most efficient, successful business possible. Go with the best company for your fulfillment needs first…go with Spectra! Contact us today!

In the meantime, let’s get social! Find us on Facebook, Twitter or Google+ to stay up-to-date on the latest services that Spectra has to offer. Talk to you soon!

Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing Part 3 of 4

Guess what day it is? Guess what day it is? It’s Wednesday (or Hump Day to the Geico camel!), which means something very important… it’s time to learn even more about the benefits of Spectra’s fulfillment outsourcing!

Last week, we focused on the benefits our services can provide regarding print fulfillment and efulfillment (click here for a quick refresher). This week, we’ll look at the benefits we can provide to those in need of direct mail fulfillment (as well as some general benefits of fulfillment outsourcing). As we previously mentioned, Spectra’s services are designed to integrate seamlessly with one another, which allows us to offer you a “one stop shop.” That’s exactly why there is no better place to go for your direct mail fulfillment needs.

Direct mail can be a powerful marketing tool… when implemented correctly. As a USPS certified mail house, we can help you do just that! Not only do we have the capabilities to print, kit and distribute your direct mail pieces, we can also help you develop a campaign! Our marketing department is ready to help you design a campaign that will help you see the ROI you are looking for. Plus, we have the technology to help you analyze and measure the success of your campaign. So you can leave the “guessing” at the door!

Even if you do not currently need direct mail fulfillment, you can benefit from our other fulfillment services. How, you may ask? Here’s a big reason: By investing your fulfillment outsourcing needs in Spectra, you no longer have to worry about the “who, what, when, where and how?” of your business needs. We can take care of it all for you – regardless if your project is large or small, one-time or reoccurring. We not only have the facility, technology and capabilities to accommodate your needs, we also have the professionalism, experience and staff. Talk about a return on your investment!

Now, you may be thinking that by now we would be out of the benefits of our fulfillment services. But wait – we have more! Check out our blog next week for even more benefits of fulfillment outsourcing. Trust us, you don’t want to miss it! And in the meantime, let’s get social! Find us on Facebook, Twitter or Google+ to stay up-to-date on the latest services that Spectra has to offer. Talk to you soon!

Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing Part 2 of 4

It’s Friday, but don’t worry – we haven’t forgotten about you. To celebrate the start of the weekend that is just around the corner, we’re here to share more of the benefits of Spectra’s fulfillment outsourcing.

Last week, we talked about several benefits of Spectra’s fulfillment outsourcing. These benefits include our ability to handle a variety of order sizes – both small and large, the availability of our latest software and our experienced fulfillment team and the opportunity to offer your business ways to grow and become more efficient (just to name a few – for a refresher, please visit last week’s blog).

This week, we’re going to focus on our print fulfillment and efulfillment services. Initially a printing company, Spectra’s roots are in printing and therefore it is at our core. As we grew and our services expanded to become more integrated, we made sure to keep our printing capabilities up to par. As part of our “one stop shop,” we offer our clients in-house printing (including commercial and variable), integrated seamlessly with our marketing and promotional capabilities. Talk about easy – could it get any better? Why yes, it can!

Spectra also offers efulfillment services. Have a business that is focused primarily on ecommerce? We have experience in processing, kitting and shipment of a variety of products (whether it’s B2C or B2B). By taking advantage of our efulfillment services, you can also rest at ease knowing that you no longer have to worry about how to handle order fluctuation, which if common in ecommerce. We have the facility, experience and staff to handle any volume or project size. See – we told you it could get better!

So how’s that for a Friday treat? Now, it’s time to relax, sit back and enjoy the weekend! And don’t worry – we’ll be back next week with EVEN MORE benefits of our fulfillment outsourcing. Or, if you don’t want to wait, simply contact us today. And don’t forget – find us on Facebook, Twitter or Google+ to stay up-to-date on the latest services that Spectra has to offer. Talk to you soon!

Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing Part 1 of 4

You hear it all the time. Does it make you shutter?

Typically, the word ‘outsourcing’ has a negative connotation. However, that does not mean it always has to mean something negative. In fact, it actually has the potential to be positive and beneficial for a company, especially in regards to fulfillment outsourcing.

Fulfillment outsourcing, particularly the services offered by Spectra, can provide a business several benefits. Unsure of how Spectra’s fulfillment outsourcing can help you? For the next month, we will take you through some of the many reasons why fulfillment outsourcing can make you and your business more efficient, productive and see the ROI that you are looking for.

We’ll start by taking a look at Spectra’s kitting and printing fulfillment capabilities. Let’s say that your business has a marketing package that needs to printed, kitted and distributed. Don’t have the technology, resources or manpower to handles all of these needs? Spectra does. At Spectra, we have the latest, state-of-the-art technology for all of your fulfillment needs. We’ll simply integrate you into our system and customize a fulfillment process that is appropriate for you. Plus, our team of highly trained, experienced professionals can handle a variety of package volumes – large or small. No more worrying about how you can fulfill any project – we’ve got you covered. This same technology and experience can also be applied to your other business needs, not just marketing packages. Regardless of whether you are focuses on B2C or B2B, we’ll make sure to fulfill all of your needs in a timely manner.

Starting to peek your interest? With Spectra’s fulfillment outsourcing, you can make your business not only more efficient, but more competitive. Be on the look out next week for ‘Outsource to the One Source: The Benefits of Spectra’s Fulfillment Outsourcing: Part 2 of 4’ and more ways you can benefit from Spectra’s fulfillment outsourcing!

Want to learn more about Spectra in the meantime? Simply contact us today. And don’t forget – find us on Facebook, Twitter or Google+ to stay up-to-date on the latest services that Spectra has to offer. We look forward to hearing from you soon!

eFulfillment –Is It Right For You?

Managing a business that primarily focuses on, or even includes, ecommerce can be difficult. With the fluctuation that is typically associated with ecommerce, how do you prepare yourself for the warehousing, maintenance and distribution of your products?

If you have not considered fulfillment outsourcing as a solution to your ecommerce management problems, then it may be something you need to consider. By taking advantage of efulfillment services, like those offered at Spectra, the worry associated with product warehousing, kitting and distribution can be alleviated.

Now, you may be thinking to yourself, “How would paying for fulfillment outsourcing be beneficial to my business?” Well, answer is simple. When investing Spectra’s efulfillment services, you are benefit from not only our services, but also the expertise of our highly trained, professional team and our state-of-the-art facility. This means that you get service, staff and facility included in your efulfillment costs. Which, in our opinion, is a much better return on your investment than investing in additional staff and facilities (and who’s to know how much is enough with the fluctuation of ecommerce?).

Fulfillment outsourcing can be a beneficial tool for any business owner and our team at Spectra is confident that our efulfillment services can help you save time and money in a big way. Give us a call today and we’ll put together a customized efulfillment program that is sure to satisfy your needs.

And last but not least – don’t forget – find us on Facebook, Twitter or Google+ to stay up-to-date on the latest services that Spectra has to offer!

Kitting – It’s Your Answer!

Are you looking for ways to minimize costs, improve efficiency and speed up production time? If so, then Spectra’s fully integrated fulfillment services may be the solution you are looking for.

As a fully integrated print, marketing and fulfillment company, Spectra has the ability to handle essentially all of your needs. To help you maximize efficiency and minimize cost, we have a variety of services that include, but are not limited to: direct mail fulfillment, pick & pack, printing, marketing and more. However, we also offer a service you may not have heard of before: kitting.

In the fulfillment industry, kitting is a term used to describe the process of assembling separate items into one larger ‘kit’ or package. Typically, these individual items are related in some way – be it similar products or a circumstance of a ‘buy one get one free’ situation, for example. Once these items are kitted together, they are then ready to ship to the consumer.

Now, you may be thinking to yourself, “How does cut costs, improve efficiency and speed up my business’ production time?” Well, the answer is simple. When kitting products, businesses have the leisure of faster production (when everything is assembled at once, it means less time spent each individual item!) and less shipping costs (kitting save on postage when you customize a package!). Plus, a well-kitted package can be more appealing to a consumer than an individual product alone. And the best part? Spectra’s team of highly-trained, experienced professionals will make sure that all of your needs are handled efficiently, effectively and with quality care.

If you’d like more information on Spectra’s kitting services, or any of Spectra’s other services, please contact us today. And don’t forget; connect with us on Facebook, Twitter and Google+ to stay up-to-date on all the products and services that Spectra has to offer!