SUMMARY:

As a provider of integrated print and outsourced fulfillment services, Spectra conducts a significant amount of activity with organizations connected with the educational industry. Whether they are schools printing materials for use in the classroom or organizations preparing to advertise to students during college orientation events, these customers have a priority of getting orders created and delivered in time for the start of the academic year. With lead times extended due to lingering materials and labor shortages, as well as the importance of the design and proof phases of the printing process, it is critical for these customers to begin that process as early as possible.

FOR IMMEDIATE RELEASE:

With summer underway and the new school year quickly approaching, Spectra is fully engaged with organizations of various types that are connected with the academic field. Although students and parents welcome the opportunity to put school responsibilities to the side for a few months, schools and support organizations need to be prepared when students return in the fall, and that means beginning the process of obtaining materials many weeks in advance.

Based in Columbia, South Carolina and operating a strategically located distribution facility near the port city of Charleston, Spectra advises organizations to begin communicating with their print project managers as soon as possible to begin the process of designing their materials. Each step of the process takes time, and rushing through any one of the steps can result in lower quality of the end product. To ensure the highest quality possible and to avoid delays in delivery, customers should launch their project with Spectra well ahead of schedule.

While Spectra utilizes extremely convenient, streamlined, and easy-to-use digital solutions to communicate with clients, it still takes time to create, review, and adjust print projects. After the initial discussions to set the parameters of the project, Spectra representatives create and send samples to the client for review. Assessing the project, noting any necessary changes, and sending the project back to Spectra for revisions takes time, and a typical project involves multiple revisions before the final product is ready to be printed at volume.

While most marketing materials that Spectra helps organizations with are time-sensitive in nature, the academic field is particularly unforgiving in this regard. At the university level, for instance, welcome materials for students are not useful unless they arrive in time to be handed out at the very beginning of the year. Delays are even more harmful for students when the project involves materials that are to be used in the classroom during instruction. The key to avoiding these delays is to start the design process early enough to guarantee timely finalization of proofs, printing, and delivery of materials.

Spectra representatives are ready to reply to questions about the design process, communicating via digital methods, and how much time is needed overall to execute a successful campaign. Whether your organization needs to print promotional products for incoming freshmen, orientation materials, test booklets, or textbooks for use in the classroom, Spectra’s outsourced fulfillment services are available to help make it happen as efficiently as possible.