Storage and fulfillment services, when handled by a team of experts empowered by the best inventory management tools available today, can keep your business competitive with the most well-known online retailers out there. Meeting the expectations of an increasingly demanding customer base may seem impossible for your organization without an enormous investment of capital, but in reality all you need is the partnership of a storage and fulfillment provider that has already built the infrastructure and has put the team in place–a provider like Spectra.

Inventory management is one of the features of storage and fulfillment that consistently presents an efficiency challenge to companies that engage in B2B marketing. And for good reason! Predicting how much inventory will be needed for upcoming campaigns is incredibly difficult and requires the help of metrics and analytics software. Keeping track of that inventory as it is shipped and reordering when needed is only a slightly less complex task, and is most effective when the storage and fulfillment process is powered by automation.

Inefficiencies in storage of your inventory lead to a variety of problems, all of which have a negative effect on your organization’s relationship with its customers. Without enough stock on hand for shipping when orders come in, fulfillment will be delayed and customers will be forced to wait for materials, which may be part of a seasonal or otherwise time-sensitive campaign. This issue erodes confidence and may well prompt those customers to look elsewhere for a more dependable provider.

On the other hand, keeping too much stock on the shelves wastes your marketing dollars, putting money into materials that won’t be used immediately–or perhaps ever–when that money could be more effectively spent in other areas. The digital inventory management employed in Spectra’s storage and fulfillment system uses detailed metrics to streamline your inventory and make the best possible use of your marketing budget.

Even when your inventory is being managed in a highly efficient way, there is another critical step that must be executed well in the storage and fulfillment process–actually getting those materials to your customers when they place an order. Spectra’s use of digital tools extends through the picking, packing, kitting, and shipping processes, with multiple quality and accuracy checks along the way to verify that the correct materials are headed to the right customers.

For an organization that depends on getting items to customers dependably and efficiently, expertly managed storage and fulfillment services are non-negotiables. Spectra has these services ready to go for your business, matured over decades of experience and powered by today’s most effective digital management tools. Call, email, or chat with us today–we look forward to partnering with you to satisfy your customers each and every time.