Personalization is an enormously important topic in marketing today. As data storage and analysis capabilities improve, it becomes possible to reach individual customers with more and more customized messages. It’s a mistake to allow your organization to be left behind in this revolution, continuing to mail generic marketing materials addressed “to current resident.”

Variable data printing allows you instead to speak to each member of your audience on a personal level, giving them that much more reason to listen to what you have to say and to respond positively. The connection created by such personalization is real, valuable, and powerful enough to prompt that all-important second look at your marketing materials. Seeing one’s name in the address box, as simple as it may seem, often makes the difference between opening the envelope or turning over the postcard and discarding it without further attention.

In addition to variable data printing, Spectra offers a full range of digital printing services, including specialty options like white and metallic inks, raised, foil, and other eye-catching techniques. This powerful combination gives you an unprecedented opportunity to reach your potential customers with pieces that demand a response. Maximize your marketing investment by incorporating these advantages into your next campaign.