Spectra's Management
Walter Kohn
Chief Executive Officer & Owner
2002-Present
Walter is responsible for achieving Spectra’s growth objectives and strategizing for the future. He helps drive successful partnerships and lends his leadership experience to helping steer the technology/operational strategy of the firm.
Walter has 41 years’ of experience in the Printing, Fulfillment and Promotional industries. He has built two companies – Kohn Print Group (22 years as CEO) and Spectra (18+ years as CEO).
Amber Watts
Chief Operations Officer
2015-Present
Amber is responsible for overseeing Spectra’s day-to-day operations. She ensures efficient execution of business strategies by leading multiple teams to optimize processes and collaborating with the CEO to achieve organizational goals. Amber is heavily involved with client projects that include e-commerce and B2B fulfillment operations, specialized print techniques, and variable data printing programs.
With an education and years of experience creating graphic designs, Amber works with Spectra’s print production team to create award-winning deliverables, that support client brands. Amber especially enjoys combining Spectra’s high-quality digital printing techniques with unique packaging capabilities to produce unique, luxury and personal unboxing experiences.
Brandon Redding
Chief Technical Officer
2005-Present
As CTO, Brandon is responsible for assessing, communicating and implementing scalable technology strategies for client fulfillment and data programs. Brandon has more than 19 years of experience with Spectra as an account manager and mailing manager, as well as extensive knowledge of print production, file based processing and business development strategies.
Brandon evaluates internal and client processes to introduce new technologies and efficiencies that keep Spectra a leader in print and fulfillment.
Alexander Engel
Chief Security Officer
2022-Present
Alexander started his career at Spectra by leading the company from SOC 2 Type I to SOC 2 Type II. He coordinates and maintains Spectra’s compliance to SOC 2 Type II and HIPAA security standards ensuring data integrity laws and protocols are followed, data security is preserved, and client data is properly managed. Alexander is also part of Spectra’s account management team. He develops data flow paths, internal fulfillment processes, and standard operating procedures, creates custom internal applications and client dashboards to support print and fulfillment projects, and manages the implementation of new and ongoing projects. Alexander has experience working with complex data, as well as project management, customer service, mailing, and digital production.
Caroline Smarr
Account Manager & Creative Director
2022-Present
Caroline graduated with a B.S. in Graphic Communications from Clemson University in 2015 and has worked in the industry since then. She held positions as an Account Manager for a 3PL marketing company, and as a Marketing Coordinator for a local construction company before finding her niche at Spectra in 2022. Caroline currently serves as Creative Director for Spectra and manages several client accounts. Her design background, print knowledge, supreme attention to detail, and exceptional organizational skills all lend themselves well to her position, and make her an excellent addition to the Spectra team.
In addition, Caroline supports the development and growth of Spectra’s digital strategy, which includes working with a team to develop and gather website content that supports search engine optimization and creates marketing communications.
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