South Carolina was the fastest growing U.S state in 2023, according to The State. And Spectra is strategically positioned in this region to help your business leverage this explosive growth. Contact us today!

Spectra's Branded Promotional Products and Merchandise

Spectra’s Logo Mall has one of the largest selections of branded and corporate promotional products/items, promo merch for virtually any event. We are a distributor and proud member of The Advertising Specialty Institute. Having credentialing under this organization provides you peace of mind knowing you are getting premier quality in corporate promotional products and services from a reputable distributor. Branded promotional merchandise and products such as wearables and giveaways account for a $25.8 billion industry. You have the power to build your brand awareness through the lasting impression of corporate promotional items and products. For every branded T-Shirt, hat, ink pen, or mug that circulates in the general public, you get a whole lot of advertising at little to no cost. Promotional products and branded promotional merchandise are not limited to trade shows or business events. We also customize these products for schools, sports teams, family reunions, churches, and so much more.

Studies Indicate Branded Promotional Products Are Effective

The Advertising Speciality Institute conducted a study (2019 Global Ad Impression Study) which revealed data proving branded promotional products have a significant impact. These products provide a cost-effective way of advertising that many businesses should be leveraging.

85% of people recall a brand/advertiser who gave them a corporate promotional product as compared to a brand/advertiser that didn’t. Consumers under the age of 55 prefer promotional products and promo merch over other methods of advertising.

The Top-Five Leading Promotional Products

  • Pens – 89%
  • Drinkware – 88%
  • Apparel – 80%
  • Tote Bags – 73%
  • Caps/Hats – 69%
  • The Powerful Impact of Corporate Promotional Products and Merchandise

    In the advertising industry, impressions (views) are valued metrics used to measure the effectiveness of an ad. Branded promotional products are walking ads for your business. The data gathered by the Advertising Specialty Institute revealed some insightful information on just how effective pens, drinkware, apparel, tote bags, and headwear are.

    Ink Pens

    • 89% of people own a promotional pen
    • The pen gets an average of 3,000 impressions in its lifetime (about 9 months)

    Drinkware

    • 78% of people own a promotional mug, cup, or water bottle
    • The mug/cup/water bottle gets an average of 1,400 impressions in its lifetime (about 12 months)

    Apparel

    • 80% of people own a promotional shirt
    • The shirt gets an average of 3,400 impressions in its lifetime (about 14 months)

    Tote Bags

    • 73% of people own a promotional bag
    • The tote bag gets an average of 3,300 impressions in its lifetime (about 11 months)

    Caps/Hats

    • 69% of people (⅓ are men) own a promotional cap/hat.
    • The cap/hat gets an average of 3,400 impressions in its lifetime (about 10 months)

    Spectra’s Logo Mall/Storefront

    Spectra’s Logo Mall storefront provides you with access to over 350,000 customizable promotional merchandise and products. Because we have a massive selection of cheap promotional products, we have categorized them into five categories to find what you need quickly. Some products on Spectra’s Logo Mall have minimum quantity ordering. Those corporate promotional items are intended for bulk orders.
    • Wearables
    • Health & Fitness
    • Events & Party
    • Tech Gear
    • Drinkware

    Branded Apparel and Fun Wearables Corporate Promotional Products

    Brandable apparel such as T-Shirts, ballcaps, hats, and polos are ideal for trade show giveaways, corporate events, family reunions, and more. We choose the highest quality branded promotional products and promotional merchandise in the industry that are white tagged and ready for customization.
    • Vests
    • LED necklaces, bracelets, rings, badges, and earrings
    • Caps and hats that are sporty, goofy, fun, and unique
    • Face masks and coverings
    • Jackets
    • Lanyards
    • Robes
    • Fashion accessories; eyeglasses, headbands, scarves, gloves, jewelry
    • Uniforms
    • Aprons
    • Holiday-related
    • T-Shirts and polos

    Branded PPE, Face Coverings, Sanitizers, and More

    COVID-19 has placed each one of us in the position to be health aware. Why not spread a little love, protection, and prevention with branded PPE and other related products? Health & Fitness products on Logo Mall include:
    • PPE (face masks, protective wear, gloves, neck gaiters)
    • Wipes
    • Hand sanitizer
    • Forehead thermometer Strips
    • Stress relievers
    • And much more

    Branded Giveaways for Trade Shows or Events

    You will find thousands of promotional products on our Logo Mall storefront. We can create custom bundling suggestions specific to your event. By adding your brand or customization to these products, you are again, creating brand awareness.

    Trade Show Products

    • Banners
    • Signage
    • Table coverings
    • Balloons
    • Tickets
    • Pop-up canopies

    Giveaways

    • Light-up novelties
    • Beverage holders
    • Tote bags
    • Candy
    • Fans
    • Wristbands
    • Pens
    • Water bottles
    • Tumblers
    • Mugs
    • Coasters
    • Magnets
    • USB chargers
    • Thumb drives
    • Bluetooth items
    • Phone accessories
    For your next event or trade show, or if you have questions, call us today to find out more about our branded promotional product line.

    Spectra's Apparel

    It’s our goal to deliver the complete solution to meet your company’s apparel and decoration needs. Spectra offers everything from hats to shirts, to outerwear and aprons. Choose your apparel from our complete selection and decorate with embroidery, screen printing, heat transfers, sequin embroidery, laser applique, reverse applique and etching. With access to thousands of products, we have the apparel solution for you!

    Combine Spectra’s Storefronts Service any other service to customize your experience. Contact us to learn how we can meet your needs.

    Events

    Make a bold statement at your next corporate event with innovative, branded promotional products, apparel and signage!

    Tradeshows

    Stand out in the crowd! Build an innovative trade show exhibit and order your print and promotional items from one source.

    Inventory Management

    Spectra's online inventory management technology provides real-time reporting along with automated product summaries.

    Warehouse Fulfillment Center

    Our spacious, bonded, secure, sprinklered and climate controlled warehouse in Columbia, SC is the perfect location for your inventory.

    Frequently Asked Questions

    For every branded shirt, hat, ink pen, mug or USB port that circulates in the general public, you get a lot of advertising for very little cost.

    A branded promotional item is merchandise branded with a company name, logo or slogan.

    Pens are the most popular of all branded promotional merchandise. 89% of people own a promotional pen. Pens are also cheap promotional products.

    Drinkware is the second most popular promotional item. 78% of people own some type of promotional drinkware.

    SWAG is an acronym for Stuff We All Get.

    The monochromatic approach is the biggest trend with subtle tones. Recyclable materials are also very popular.

    Muted colors and earth hues are the most popular in caps, and two-tone trucker hats are very popular.

    Knit beanies, mostly in solid earth tones have doubled in the past year. Beanies are no longer seasonal items, they are more of a fashion statement.

    Sherpa Fleece is a knit fabric that resembles wool or sheepskin and is an eco-friendly alternative to fleec

    The “apple” logo is the most recognized logo in the United States.

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    Spectra’s Charleston Fulfillment Center

    Get in touch with us today to find out more about how Spectra’s Fulfillment Services Center and Warehouse in Charleston can help.